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Chris Saunders — Edgars Summer TVC
Edgars Summer TVC

Chris Saunders directed the latest Edgars Summer TVC Campaign, a South African Fashion brand.

Ryan McManus (head of VML (ECO in South Africa) comments theses films : "As part of our long term plan to reconnect Edgars to culture, we brought on Chris to work his magic for the summer films. He is a fantastic talent and a new breed of Director who just finds a way to get things done. I have been a fan of his aesthetic for a long time and feel lucky to get to work with him. But am always impressed with his hands on, stuck in approach to pulling things together. He dives in. He pulls others into his journey and vision with great energy and passion. And this makes his creativity infectious. Being able to create on the fly and constantly adapt takes a certain kind of confidence and fearlessness... to let things happen, but orchestrate them at the same time. It’s a unique skill set that brings out the magic. We can’t wait to shoot the next peice with Chris. We are super excited about this collaboration as a new beginning for Edgars... and it really is just the beginning. Watch this space. And watch out for Chris’s work." 

Agency: VML 
Chief Creative Office : Ryan McManus
Creative Director : Jonathan Merry
Copywriter : Sukumani Gulube
Art Director : Monique Rudolph
Account Director : Sandy Gene-April
Integrated Producer : Zonke Mkhonto

Crew: Ola Films
Director: Chris Saunders
Exec Producer: Olivia Leitch 
Producer: Maurice Dingli
Production Manager: Jess Raine 
DOP: Timothy Pike
Grip: Tyler Geldenhuys
Gaffer: Dumisani Ndlazi
Art Director: Tamzyn Botha
Props Master: Marco Filby 
Wardrobe Stylist: Francois Ferriera

 

Brand : 
Edgars
Filed under : 
View director's page

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