About Hermès - Shoe me the way

Etienne Bardelli highlights Hermès through a cinematic art installation in Dubai & Japan. The French artist reveals an unpredictable approach focused on industrial design and its production, as he is inspired by its mechanisms and illusions. For this pop-up store he recreates the mechanism of a pantograph, a moving hinge structure used many years ago for the rail industry. The pantograph displays Hermès’ shoes thanks to a motor, creating a smooth stop-and-go movement that reminds us of the horses during a race - the iconic symbol of Hermès…