For Christmas 2018 DDB Paris & Art Bridge gave life to 6 life-size toy cars for Uber. Art Bridge produced the film, organized the car design, the events & activation in 3 European cities: Paris, Zurich & Vienna.
UberToys gives people the chance to relive their childhood by riding around their city in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay, while letting the magic do its work.
An original, unique, light-hearted experience that won 16 awards and was shortlisted 6 times at major festivals that celebrate the best of creativity (Cannes Lions, D&AD, CDA, ADC, One Club and many more).