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UberToys part II by director & editor Gabriel Dugué

In 2018 Art Bridge gave life to full-size toy cars for Uber with DDB Paris agency!

As a nostalgic Christmas treat, Uber launched Ubertoys last December. A unique experience to ride around Paris, Zurich & Vienna in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay.

At the genesis of the project, DDB Paris agency called on Art Bridge to oversee all the Ubertoys' production. Our studio teamed up with production designer Arno Roth for the design and manufacture of the 6 Ubertoys. Art Bridge also organized the events & activation in the 3 European cities and produced the promotional films directed & edited by Gabriel Dugué, one of the directors of Art Bridge roster.

Director + Editor: Gabriel Dugué
Client: Uber
Agency: DDB° Paris
Production Company: Art Bridge - Quad Group
Producer & co-founder: Olivier Bassuet
Line Producer: Claudia Traeger
Post-production Manager: Nataly Aveillan
Colorist: Alice Syrakvash
Graphic artists : Anne Georges, Ewald Aloeboetoe
Music: « Signals » Todiefor & Shoeba  

More news

Gabriel Dugué is nominated at the One Screen Festival For His "Boucan"
Chris Saunders Reveals DJ Lag and Moses Boyd's Music Video for 'Drumming'
UberToys: Become A Kid Again