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Latest news
Oumou Sangaré: Kamelemba

Art Bridge – Quad Group is excited to share
the new music video 'Kamelemba' from Grammy Award-winning
Malian artist Oumou Sangaré.

After producing the beautifully poignant Yere Faga song, Art Bridge invites you to discover this portrayal of modern beauty, fashion and dance, set in a realistic futuristic environment shot by the director & fashion photographer Chris Saunders.

With choreography by Carmel Loanga, Art Bridge enlisted the Swaggers Dance Crew for a surreal dance trip through  dystopian urban settings. For Chris,"the direction of the visuals are driven by Oumou’s lyrics, with a group of women who are robust and independent, resultant of generations of mistreatment within a very misogynistic reality. A paradigm can be seen in their attitudes, movements and the general visual style". 

Special thanks for all the inspiring brands & artists who joined us to sign this project!

The wardrobe is signed by AVOC Paris & sustainable  French sneakers Veja.
The hats were designed by iconic milliner Marie Mercié Paris in collaboration with Parisian artist Jay Ramier (aka JayOne).
The artist Tom Kan, known for his work on Enter the Void, also designed the opening titles.

More news

Greg&Lio team up with Art Bridge again on JAIN’s Dynabeat
Art Bridge welcomes Bo Mirosseni
Art Bridge x J. M. Weston