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Gabriel Dugué — UberToys
UberToys

Because the best way to experience the magic of Christmas is through the eyes of a child, Uber created UberToys, a unique and free experience in Paris. From December 11 to 13, you can order a life-size toy car for free via the Uber application and see one of the 6 UberToys cars come to you. 


To announce UberToy operation, Art Bridge director Gabriel Dugué imagined this touching film inspired by a toy that could have been on anyone's list for Santa. 
Art Bridge - Quad Group also teamed up with production designer Arno Roth to create 6 incredible life-size toy cars.

Uber has joined forces with French association "Secours Populaire Français" by donating €1 for each SECOURSPOP code entered in the Uber application, from 10 to 13 December 2018.

Stay tuned for more from behind the scenes... ;)

Credits
Client: Uber
Agency: DDB° Paris
Director: Gabriel Dugué
Production Company: Art Bridge - Quad Group
Producer & co-founder: Olivier Bassuet
Line Producer: Claudia Traeger
Production Coordinator: Nabia Amraoui
Post-production: Nataly Aveillan
Production designer: Arno Roth
D.O.P.: Balthazar Lab
Music: Nadir Simon @Itch
Music Supervision & Production: Itch NYC
Artist: The Young Folk
Song: "Letters" (Paul Butler/The Young Folk)
Remixed by Itch NYC
Courtesy of ARC Music Productions International Ltd.
Published by Kobalt Music

Uber Team: Michelle LAMBERTI, Julie TOUYAROT, Pauline RIGOMMIER, Lindsay KING
Account Managers: Paul DUCRE, Julie HASLE, Noémie PITOIS, Lucas LAHORE
Strategic Planner: Claude-Henri GALBOIS
Creative Director: Alexander KALCHEV
AD & Copywritters: Jean WEESSA, Mélanie PENNEC, Jeanne TAILLARD, Timothy ALEXANDRE
Head of TV Production: Fabien DONNAY
Post-production (Agency): Jerome Deplatiere

Brand : 
Uber
Agency : 
DDB° Paris
Filed under : 
View director's page

More from Gabriel Dugué

Gros Mo
Malsain
Uber
UberToys part II
JIDDY X BUNK
BRUH
DJ Pone feat. JAW
Highways
Deen Burbigo
On y va
BOUCAN
Sweet Drift